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Despite the excitement, budgeting, and energy being put into social media campaigns (see Jay-Z case study) there is nothing about it that guarantees your reputation will improve. Instead, your reputation is merely amplified by using social media. Social media accelerates … Continue reading →

Is it Facebook, blogs, Twitter? Or is it more about the new communication platforms? Or about real-time? Or ‘digital media’? Customers today are increasingly doing their own research on the Internet as their first step and letting the “review” of products … Continue reading →