We are pro online marketing and believe its success far outweighs the results delivered by offline marketing simply because so many people are turning to the Internet to look for absolutely anything they want, and generally will find it.
The integration of online and offline marketing is achieving results far better than they can produce on their own. Offline ads are heavy drivers of online search, and therefore online efficiency is multiplied when combined with offline channels.
According to a study by Jupiter Research and search marketing agency iProspect, “…a surprising two-thirds of searchers are led to search on a given keyword as a result of offline marketing”.
We are living in a technologically driven age where if you need to know anything all you need to do is search for it on the Web.
So what better way is there to find out if an advertisement (in a newspaper or magazine) is really advertising what it claims to be, than by searching for it on the Internet? And, while offline ads are leading to searches on the web, online advertising is able to track what is or isn’t leading to purchases or sales.
So for all those companies out there who have been weary of making the move to online advertising – it’s not one or the other anymore. By integrating the two you can achieve success!