Tips for targeting teens taken from marketingvox.com
1. Understand their motivations
Young people make decisions and develop brand loyalty based on the following:
- The need for independence and power
- The need for approval from their parents
- A desire to have fun
2. Instant gratification will get their attention
The youth of today has grown up in the era of technology and a large proportion have grown up with the Internet available to them. Consider their attitudes when planning your campaign with offering instant rewards relevant to their interests.
3. Simplicity is the Key
Marketing delivered on mobiles are competing with a variety of other marketing messages being sent to your targets in different forms. Ensuring that your message is simple will help it to cut through the noise and make it more likely to have an impact.
4. It is ALL about the cost
Young people are concerned about cost and they prioritise spending based on what motivates them.
5. Keep the message in line with current trends
Youth culture changes almost as fast as technology. The line between hip and so-last-week is a fine one, and companies who are not intimately in the know when it comes to what’s currently capturing their audiences’ attention will find themselves on the wrong side of cool.