How are companies figuring out how social tools can be used most effectively to meet the needs of this new online consumer? And, importantly, what should they be doing to make use of this social media to the fullest?
The “Edelman 2010 Good Purpose Study” showed that 86 % of consumers globally believe that companies need to place at least equal weight on society’s interests as they do on business’ interests. Brands will get smarter on how to engage with consumers as citizens – it’s not just about consumption, but about being true citizens of the world and aligning themselves with relevant and local issues. Brands need to provide multiple touch-points for consumers. Brands and corporations need to engage consumers at all levels.
It only takes a few bad reviews or complaints to result in lost opportunities and a damaged perception or brand. Your customers are online and it is vital to manage your online reputation in order to protect your brand as it may be the first impression the public gets about you.
Social tools, like Facebook, Twitter, Youtube and blogging sites with endless agendas have magnified the voices of your clients and potential prospects for your business. Let’s face it, almost anything can get posted about you or your company regardless of the facts.