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Is Social Media, Social Business?

These days, if you’re doing business, you’ve got to go social. The conversation is also broadening with all areas of companies adopting social media tactics both internally and externally. The world’s leading companies are realising that a solid grasp of social technologies and social platforms (along with trust) enables brands to build; it transforms product development; and enables re-time customer service while having a social interaction and collaboration with customers and stakeholders.

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