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Consumer Trends Towards Social

An interesting article by Cynthia Fedor of QuantumDigital called “Keep Your Eye on These 3 Consumer Trends” provides helpful tips for marketers when planning to reach current and future consumers:

  • Have a plan to continually stay familiar with new technology.
  • Track changes in how consumers are using technology to interact with brands.
  • Pay attention to consumer preferences—especially how they are interacting with new technologies across multiple industries and devices.
  • Understand the brand’s customer base, such as who they are, where they are, and how they shop (in store and/or online), what they like, and motivations affecting their decision-making.

All aspects of marketing, promotions, and engagement should be working toward the goal of solving the customer need. If, and how well a need is solved is your customers’ measure of success. And it’s a key measure of performance for you, your brand, and your business.

It is essential to have a clear understanding about the capabilities of mobile devices and social platforms. Today’s young generation are learning to interact with these tools as early as two years of age. They are in tune with technology at their fingertips and on demand. Understanding how a brand should be reflected on these devices and platforms will be imperative for future success.

Advances in social technologies have made the voice of the consumer more dominant in today’s marketplace. Consumers are vocal about their needs, wants, and preferences.

 

 


 

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