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Anyone can Blog; Tweeting is a Skill

The good thing about blogging is that anyone can do it. The downside of blogging is that it makes the already terrible writers even worse. There are so many bloggers online, but this can be good for you. Because there is so much clutter and so many bloggers are contributing to this noise without adding anything substantial to the discussion. In other words the bar has been set very low.

Our fame obsessed culture has driven everyone to create their own blog, with nothing else but rants and opinions, giving the “blogosphere” a bad name.

But now, there’s a new phenomenon according to Jeff Goins on Copyblogger.com: The mediocre blogger. This is a person who understands the basics of SEO and social media, and can attract a decent readership. The only problem is that their content generally “sucks” and they drive “real writer’s ‘nuts’”.

Social media has “levelled the communication playing field”. Those who are truly excellent in their craft and committed to finishing will “win in the end”. If you are one of those bad bloggers, start reading and learning from the good, well written blogs in order to improve. Or, take a lesson from the mediocre bloggers; don’t write content that “sucks”or get lost amongst the clutter, but start writing excellent content like a pro, and in turn help other writers to become better writers.

We all know how to post a Facebook status update and send a tweet.  But developing the practical, applied skills to use social media communications strategically to support corporate objectives is something else entirely.

We can’t turn you into a superstar Tweeter but we can certainly help you along to launch a blog or a Facebook page, embed widgets, and install Google Analytics.

From an eMarketing point of view, it’s great to not only get the reassurance that blogging is big business, but to be able to find out what people are expecting out of them so that we can better suit their needs. So whether you want to increase page views on your website or increase sales for a new product, give us a call and we can help you with your social media strategy and campaign.

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