Mobile devices have a few important attributes; they are always on, always carried and always personal to an individual. This is unlike any other communications device.
In the not so distant future we can see 50% of the developed world owning a “smartphone”. Because of the availability and accessibility of the web on mobile, the development of services will continue to be led by the youth market.
This will result in an acceleration of emerging platforms, which facilitate the need for information sharing and commercial use for all types of experiences.
Youth are discovering mobile services and devices that offer them a way to extend the real life behaviours of connection and sharing with those around them. The sense of ownership and identity that accompany a mobile phone empower the consumer, and allows them to become increasingly connected and informed, providing them with a sense of experience and independence.