1.    To get more customers.

2.    To increase their recurrent income stream from their existing customers.

3.    To save time & money by providing education, resources, product catalogues, product specifications, brochures and other relevant information that is easily accessed by customers & prospects directly from their website.

4.    To provide prospects with information 24 hours per day, 7 days per week.

5.    To maximise the conversion of website visitors/ prospects to website members/ customers.

6.    To not waste marketing or advertising dollars.

7.    To build long term loyalty with their customers.

8.    To minimise the loss of prospects to competitors when prospects are conducting online research.

9.    To maintain top-of-mind awareness with customers and prospects. (profiled mail / newsletter to inbox without click through happening).

10.  To have an implementable marketing plan that prioritises communication to their most valuable customers and prospects.

11.  To implement regular & cost-effective marketing or promotions to your customers and prospects based on their needs and wants.

12.  To have customers and prospects regularly engage or interact with their website to build loyalty and increase revenue (click through from profiled mail / newsletter).

13.  To be able to measure the results from marketing activity.

14.  To save time & money on printing costs and distributing regular information, catalogues & updates to their customers and prospects.

15.  To avoid wasting money on unplanned, intermittent bursts of marketing activity that do not deliver results.

16.  To understand what their customers and prospects most important needs and wants are, to guide sales and marketing / communications effort.

17.  To attract prospects to their website rather than lose them to the competition.

18.  To increase business value by building a highly profiled customer and prospect database.

19.  To have flexibility in merchandising & cross-selling products without increased costs.

20.  To save time and money answering general enquiries such as business location, operating hours, product & services information.

21.  To save time and money by directing prospect enquiries to the appropriate areas or people within their organisation.