News

The recent London riots’ has sparked interesting discussions in social media. This case study shows how social media and smartphones helped to proliferate mass crime on various streets of the city. Social media served as media coverage of the rioting … Continue reading →

Mobile devices have a few important attributes; they are always on, always carried and always personal to an individual. This is unlike any other communications device. In the not so distant future we can see 50% of the developed world owning … Continue reading →

Tips for targeting teens taken from marketingvox.com 1.    Understand their motivations Young people make decisions and develop brand loyalty based on the following: The need for independence and power The need for approval from their parents A desire to have fun … Continue reading →

Facebook has not only been used for marketing but more recently as a place in which actual retail transactions happen. People are buying products on Facebook. (Asos) The only challenge is getting users to spend money in a context that they … Continue reading →

An interesting article by Cynthia Fedor of QuantumDigital called “Keep Your Eye on These 3 Consumer Trends” provides helpful tips for marketers when planning to reach current and future consumers: Have a plan to continually stay familiar with new technology. … Continue reading →

What brings customers back to a brand, creates loyalty, and strengthens financial performance? Price incentives? Loyalty programs? Big investments to build brand awareness? A Harvard Business Review article on customer service highlights two key elements that should remain “top-of-mind” for businesses: Delighting … Continue reading →

We are pro online marketing and believe its success far outweighs the results delivered by offline marketing simply because so many people are turning to the Internet to look for absolutely anything they want, and generally will find it. The … Continue reading →

These days, if you’re doing business, you’ve got to go social. The conversation is also broadening with all areas of companies adopting social media tactics both internally and externally. The world’s leading companies are realising that a solid grasp of … Continue reading →

The good thing about blogging is that anyone can do it. The downside of blogging is that it makes the already terrible writers even worse. There are so many bloggers online, but this can be good for you. Because there is so much clutter … Continue reading →

How are companies figuring out how social tools can be used most effectively to meet the needs of this new online consumer? And, importantly, what should they be doing to make use of this social media to the fullest? The “Edelman … Continue reading →